Did you know that over 500 million users open the Instagram app daily?
The famous photo and video-sharing app also happens to be attracting more average engagement than other social platforms.
These make Instagram a wonderful platform to build, grow, and scale an audience and grow your brand.
This blog will share with you 7 actionable tips to gain more Instagram followers and exceed your goals on the app.
Let’s get started.
Tips to Gain More Instagram Followers
Optimize your profile
The first and most important thing that you need to consider when it comes to growing on Instagram is the optimization of your profile. The more personalized and optimized profile you would be having the more people you start attracting to it. Instagram allows users to write a description of 150 words in the biography section of their profile and you need to best utilize this section. Some of the most useful tips are given below that can be very helpful for you in writing a compelling bio:
- Be very clear while defining the niche of your brand, and tell them what values you are offering as a brand.
- Share a recognizable profile picture preferably the logo of your company to best reinforce the identity of your brand.
- Never forget to add the link to your business website as your bio section is the only place on Instagram where you are allowed to write a clickable link so you should utilize this portion.
Use Reels
With the exploding popularity of short vertical videos, thanks to TikTok, every social platform is seeking the attention of social users by leveraging this content format – YouTube, Pinterest, Facebook, and now Instagram.
Instagram has been very proactive in testing different content formats, features, and tools to help content creators and businesses move forward with their marketing goals and achieve success on the app.
Instagram Reels are an engaging content format and people are loving it – reels getting a million views has become a new norm on the network. Brands and influencers use reels to share interesting video content with their audiences and tell personalized stories to hook niche segments of a broad audience.
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Curate your profile grid
This tip is self-explanatory. When a user visits your profile, they will scroll through your posts or reels. If they see a pattern in the message and theme in your content, then they are more likely to hit that follow button.
Nobody cares how great your products are, at first glance, they filter your content to find the promise and value that your content can deliver them in the coming days.
For that reason, your published content should have a consistent publishing schedule as well as a vividly visible theme and message that resonates with the problems or aspirations of the users.
Cross-promote Content
Posting content on different platforms increases your reach and your brand awareness. This strategy saves a ton of time and resources while catering to audiences on different channels.
Repurposing content has been used quite prolifically by veteran marketers and major brands to get the most out of their marketing efforts. Depending on the content format a large content piece can be broken down into various little pieces and published in various places.
Users are now spending more time-consuming short videos – YouTube, Instagram, and TikTok being the leading platforms.
Celebrities, brands, and influencers share their TikToks as YouTube shorts and vice versa.
Work with Micro-influencers
Instagram is a great platform to do influencer collaborations. This allows you to tap into their audiences and build your own. If you can’t spend a decent budget, you can invite micro-influencers for a shoutout or branded campaign.
This will help you get a sizeable number of followers without spending crazy money. One of the big attractions of these collaborations is that these micro-opinion leaders have a very engaged audience and usually have a high return on investment with promising results.
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Promote on your Profile
A smart way to promote your brand is to talk about it on your personal profile. Fashion brand ANINE BING uses this strategy very efficiently to grow followers for their business profile.
The founder has a following of over a million fans and she uses her account to grow brand awareness, and bring users and engagement to the business profile.
Regular mentions and promotions of new products or end-of-season sales can drive amazing results for a brand.
Use the Right Hashtags
Hashtags are a great way to grow followers for an Instagram account. Hashtags allow the bots to understand the content and it will show your content to the most relevant users that might be interested in that.
To get maximum results, you need to build a comprehensive hashtag strategy analyzing your competition and viral videos in your niche. When you have a new Instagram account, you can use niche hashtags with 100,000 views or less.
This will help you attract highly interested viewers that will engage with your content if you publish content that aligns with their problems, aspirations, and goals. You will start to build your audience and then you can use broad hashtags to reach wider audiences.
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Publish Content at Prime Times
Publishing content regularly gives you important user data; what are the demographics of your viewers, at what time do they engage with your content mostly, and which devices do they use?
The times when your audience is most active and online are termed the “prime times”. Posting your stories, reels, and posts during these hours will get you more views, engagement, and eventually more followers.
Instagram algorithms monitor the performance of posts and reels as soon as they are published. If they get a lot of likes and shares initially, then they are promoted organically and are shown to more users on the platform. As a result, they tend to go viral and gain a lot of followers and views for your account.
Final Words
Instagram is the next big thing in social media marketing and if you know how to use it effectively, then you can generate unlimited leads and sales for your brand.
We have covered 7 tips that you can use to gain more followers for your Instagram account and grow your brand. If you spend time researching your target audience and analyzing what your competitors are doing, you can achieve very promising results for your business or brand.
Author Bio
Azeem Ahmad is an avid digital marketer, guest blogger, and content writer with extensive experience writing about social media marketing, search engine optimization, inorganic marketing strategies, and lead generation. Besides writing, he enjoys playing table tennis, reading blogs, and surfing the internet.