Instagram is one of the most popular social media apps of the 2020s and its fanbase is growing with every passing day
With more than 1 billion monthly active users, it is the top pick for marketers, businesses, and influencers to grow their brands on social media.
While you may want to keep your audience engaged and connected to your brand with daily posting, you would surely cherish screen-free weekends as well.
In this blog, you will learn:
How to schedule image and carousel posts,
Generate more engagement,
Capture more leads and get more conversions.
Let’s dive right in.
How To Schedule Posts Within the Instagram App
Instagram has enabled users to schedule content within the app quite recently. Before that, users had to use third-party apps to schedule their Instagram posts.
You can now schedule your content 75 days in advance. Here is the step-by-step process to schedule your image, carousel, and reels on Instagram:
- Open the Instagram app and create a new post.
- Tap on the “Advance Settings”.
- Select “Schedule this post”.
- Choose the date and time you want to publish your post.
- Go back to the Instagram publishing screen.
- And then tap “Schedule”.
You need to have a professional account to be able to use this feature for scheduling your posts.
If you are new to the platform, you should choose Real Instagram followers from a credible source. This will help you build an audience fast and grow your account.
Benefits of Scheduling Instagram Posts
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Saves Time and Energy
By planning and scheduling your Instagram posts, you can save a ton of time and mental energy. Batch Producing your content allows for producing quality content tailor-made for your intended audience.
Thinking of creative ideas and perfect graphics for posting can be challenging, especially if you have to deal with a million things on a given day.
The pressure of creating and posting the posts on the same day can be overwhelming, and you are bound to lose interest in the job itself.
Having a content calendar, and scheduling posts for the whole week or month relieves you of the stress of posting every single day.
You can get more eyeballs to your posts with Get Instagram views and generating more engagement.
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Ensures Posting Schedule
Posting quality content consistently is the key to social media success, and Instagram is no different.
By publishing content regularly, your audience will stay engaged with your brand and will be expecting something amazing to come their way from your account.
Depending on the products or services that your brand is offering, you can schedule ahead all your weekly content to get the most engagement and conversions.
Since Instagram is a visual platform, having an inventory of captivating graphics and compelling captions can be a game-changer for your business.
According to a recent study, brands publish 11.5 times daily, on average. And the brands that don’t publish daily lose face a decline in the number of followers.
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Better Control Over Content
Sharing content daily is fine if you can manage it. But most of us simply can’t handle the hassle of creating and posting reels, stories, or carousels every day.
Planning the content ahead of time, which reflects your monthly and weekly content calendars helps you better manage your posts and stay on track.
Here are a few amazing benefits of scheduling your posts:
- Your brand will have a consistent look and feel, and it will be reflected in your feed.
- You can plan the posts orderly and can design your grid.
- Scheduling your posts will avoid any repetitive posts that look bad on your feed, as well as your audience would not approve of that either.
- You can ensure that time-sensitive content goes live at the right time to get maximum engagement. You will be able to cater to the seasonal festivities, global events, national holidays, etc.
- Posting the right content at the right time consistently will generate maximum engagement and grow the reach dramatically.
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Posting from Desktop
Most Instagram scheduler tools allow users to create posts on desktop before publishing them to mobile. While mobiles can be used to create content, desktop makes it a lot easier to do.
These tools enable a user to visually plan and schedule stories. When the publishing time approaches, they will send you a notification on your mobile with all the details.
Instagram Scheduling Requirements
You can not schedule all types of content in advance to be posted on Instagram. You can prepare the posts early, and get reminders to publish the content.
Image posts that are too wide or too long and exceed the aspect ratio of 4:5 or 1.19:1 need reminders.
One of the handy benefits of these reminders is that you can create a post on desktop and can add effects to it later on using features available in native mobile applications.
These filters and effects enhance the visual appeal of the images. When the scheduled time comes, you will receive a notification from these third-party apps and have a final look before you tap ‘Publish’.
Here are two simple steps to take to publish your post:
- Tap “Open in Instagram” to copy the caption and open Instagram. Here you can edit your photo or video. You can also crop your content as needed.
- Tap the “Share” button and your post will be published automatically at the scheduled time. You will be able to see the post in your timeline.
Final Words
Instagram is truly an amazing social platform to build and grow an audience whether you are a brand or a content creator.
People are loving the platform because of its captivating graphics and built-for-business tools and features.
There are many 7, 8, and 9-figure brands that are using the platform alone to generate leads and sales.
Creating and scheduling your entire week or month’s content in advance allows you to engage your audience, while docs on other business-growth activities at the same time.
Follow the simple instructions laid down in this blog to plan ahead and schedule your content to achieve great results.